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Okefenokee Technical College Launches New Logo

Okefenokee Technical College (OTC) is pleased to unveil its new logo. OTC began the transition to a new look in October with internal communication pieces and promotional items, but now faculty and staff are eager to reveal the college’s official symbol to community supporters and friends. The new signature incorporates elements of the previous logo while introducing new components that move it forward.

“Okefenokee Technical College is known in the community as OTC,” stated OTC President Dr. Gail Thaxton, “and when we began to evaluate the College’s signature mark, we decided that OTC needed a logo that reflected this fact. We also determined that the new logo should add a fresh look to the traditional elements of the previous logo.”New Logo

“OTC has experienced numerous positive changes over the past few years, changes that have made it stronger and more effective as a post-secondary institution aimed at workforce development. The new logo more accurately represents the college as it is today and reminds us of future aspirations attainable through hard work and continuous improvement,” stated Thaxton.

The color green, an element kept from the previous logo, symbolizes growth. A lightened shade was chosen to give the new mark a brighter quality. A secondary color, black, was used to convey timeless tradition, quality, and enduring value.

In recent years, OTC has experienced growth, not only in enrollment, but also in campus size. Program instructors work to ensure that students experience growth, as well;  personal growth - the kind that comes from a renewed self-confidence achieved by hands-on training and a quality education leading to expanded career opportunities. This type of growth speaks to faculty, staff, and students, as well as to the mission of the college.

In order to maintain the history inherent in the flower of the water lily, for which OTC is known, a flower form was maintained as an element of the logo. An abstract lily, symbolic of a new day in workforce education, replaced the previous realistic rendering. The form is encompassed by a linear element or “swoosh” that mimics the outline of the water lily leaf and represents the proactive, dynamic nature of technical education as a conduit for a highly trained workforce.

As employers’ workforce needs change, OTC adapts its programs and services, moving forward, to meet the need. Through credit programs, custom business/industry training, and adult education programs, OTC provides an educational environment that ensures student success and successful partnerships.

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